Our History

 The Hanover St entrance circa 1915. The men furthest to the right are John Brown Frame (or J.B) and his son Maxwell


John Brown Frame arrived in Dunedin from Scotland in the 1880s. After managing A and T Inglis, a local footwear company, he established his own ladies' and men's manufacturing business with Messrs Craigie and Thompson. Following the dissolution of the partnership a few years later, J.B. (as he was affectionately known), started his own company - J.B. Frame and Son - at 211 Hanover Street, the site of the present day store.

J.B.'s son Maxwell joined his father in the manufacture of boots and shoes and he in turn was joined by his sons, Peter and Jack.

 The factory in 1945. Maxwell Frame with his son Jack


Peter and Jack established a small retail side to the business, stocking mainly men's and children's footwear. It wasn't long before the store was catering for the entire family.

The fourth generation joined the company in the early 1980s - Peter's sons, Greg and Mike and Jack's son, Murray. Greg and Mike are responsible for the sourcing and purchasing of stock and the day to day running of the store but often join their cousin on the shop floor. "Time spent with our customers is paramount," they say.

Over a hundred years after it all began, a fifth generation joined the ranks. Greg's three sons Nic, Adam and Patrick, Mike's son and daughter Tom and Jess and their Mike and Greg's niece and nephew, Amy and Max Nicolson, have all experienced the world of shoe retailing. And making sure Frames keeps up with the times, Adam and Tom help to maintain the store's online presence.

We're very proud of our 100+ year history and look forward to serving our loyal customers for the next hundred years and beyond!

The factory again 1945. The gentleman furthest to the right is Clary South, who worked in the factory for an impressive 57 years!